The A3 is a GPS golf watch developed by Voice Caddie, a leading golf technology brand from Korea. Designed as a hybrid device, it functions both as a high-performance golf watch and an everyday smartwatch. The goal of this project was to translate complex product features into clear and engaging visual communication across different platforms. For this project, I created web banners for the product launch campaign as well as Amazon listing visuals. The launch campaign focused on positioning the A3 beyond golf, emphasizing its versatility for everyday use. To communicate this, I incorporated dynamic running imagery to convey energy, performance, and lifestyle integration.
